At Underriner Honda, we lead by example. You get more than competitive sales and unequaled service – you also get the assurance that we care. Welcome to the Underriner Honda website. Its purpose is to inform our customers.Warm personal regards, William P. Underriner President and CEO of Underriner Motors
William P. Underriner, CEO/President/Owner of Underriner Motors in Billings, Montana. In the automobile business since 1984, Underriner took over the family business in 2001. He currently owns Honda, Hyundai, Buick and Volvo franchises in Billings, as well as Klamath Falls Subaru and Walla Walla Valley Honda. Previously, he served three terms as Treasurer of NADA and on the association’s Executive, Industry Relations, Dealership Operations and Membership committees. He has also served as chairman of the association’s Finance and Convention committees. Underriner has held a variety of offices with the Montana Automobile Dealers Association, including chairman of the board. He was a member of the Dealers Election Action Committee’s (DEAC) Presidents Club for five years. Active in his community, Underriner has served as past president of the United Way of Yellowstone County and has served on the boards of directors for the following organizations: Yellowstone Art Museum; Zoo Montana; National Council for the Prevention of Child Abuse; American Cancer Society Relay for Life; and Federal Reserve Bank of Minneapolis Helena branch. Underriner is also an active supporter of the Billings Symphony, Festival of Trees, Boy Scouts of Montana, Billings Chamber of Commerce and the Billings YMCA. Underriner and his wife, Mary, have two grown sons, Blake and Kyle.
Nate is married with two children. He attended Yellowstone Bible College for two years then in 2003 became a Youth Counselor at Emmanuel Baptist Church. Nate became a Co-Founder of the 406 Custom Car Club in 2006 and is an automotive enthusiast. Nate loves to increase his mechanical knowledge and skills, attend car shows and meets, club track days and spending time with his family and friends.
Sasha has a long background in Automotive Marketing. She loves connecting with clients and helping the dealership best serve its customers. Sasha joined the Underriner Team in January 2018 and is excited to be a part of a team with such a long and incredible history.
She has three sons and is happily married in Billings.
Joe has been working in the automotive industry for nearly twenty-five years and he has spent over eighteen years working with Underriner Motors. He has worked in customer service jobs for six years prior to joining the sales team at the dealership, working primarily as a manager in the lawn and garden industry.
Joe has been married to his wife, also his high school sweetheart, for thirty-two years. They have five children and five grandchildren, whom they love and adore. One of his sons carries the notoriety of serving as a Green Beret and another serves as a Medic in the armed services. When not working, Joe spends his time with family and enjoys reading history. Joe attends Emanuel Baptist Church and is a strong supporter of theAmerican Diabetes Association.
Deb has been working for Underriner Honda since 2009 has worked in sales for most of her life. Deb enjoys working with people and she loves sharing the Honda product with her customers. She has one grown daughter who has blessed her with two precious granddaughters. In her spare time, Deb enjoys hiking, rafting, and traveling, along with interior and floral design. She truly loves the great outdoors of Montana and still is in awe of Montana’s raw beauty. Deb has been involved in multiple community fundraisers, which include the MSU Billings Wine Festival, and has volunteered for the March of Dimes and American Diabetes Association.
Tony has 24 yrs of Automotive experience, worked at Laurel Ford for 8 years and Auto Tech Specialists for 5 years and 5 years with an independent shop. He is ASE Master Tech certified with certifications in Ford Diesel Master, Chassis Master and Powertrain Master. Tony is Married with 2 twin boys. Tony enjoys Camping, 4 Wheeling, Shooting and Hunting
Dominic has been working with Underriner Honda since 2006. He graduated from UTI with an associates degree in Automotive Diesel Technology. Dominic moved to Montana from New Mexico where he is originally from. Dominic enjoys fishing when he gets the chance.
William P. Underriner
